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Monday, September 26, 2016

Snap Inc (Snapchat) launches Spectacles


Snap Inc., the company formerly known as Snapchat has launched a new device called "Spectacles". The sunglasses can record up to 10-second snippets of video at a time and will go on sale for $130 later this year.  The one-size-fits-all glasses, which come in black, teal or coral and will be available this fall in limited quantities, are designed to connect to a smartphone so Snapchat users easily can share videos through the app.

In another news Snapchat has also rebranded itself as Snap, Inc. The renaming decision underlined the company’s apparent ambition to go beyond the ephemeral messaging app, a product which is highly popular with young people according to co-founder and CEO Evan Spiegel.

"The name change is interesting as it would indicate a change in focus away from messaging, which with Spectacles makes sense. Snap is perhaps becoming more about life-logging, content generation and story-telling."

snap spectacles
According to the WSJ, Snap is not treating the device as a major hardware launch, rather a fun toy that will have limited distribution.

"We’re going to take a slow approach to rolling them out,” Mr Spiegel told the newspaper.
“It’s about us figuring out if it fits into people’s lives and seeing how they like it."


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