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Friday, August 26, 2016

WhatsApp commences Sharing of users Data, Phone Numbers with Facebook for Ad Targeting

The messaging service WhatsApp plans to share personal information of its over 1 billion users such as data and phone numbers with Facebook. It will also start testing how businesses, too, can talk to its users, for instance by offering flight or shipping or banking notifications.

Under the new user agreement, WhatsApp will also share analytics such as what devices and operating systems are being used.  A post on WhatsApp blog  on Thursday reads:
"Today, we’re updating WhatsApp’s terms and privacy policy for the first time in four years, as part of our plans to test ways for people to communicate with businesses in the months ahead. The updated documents also reflect that we’ve joined Facebook and that we've recently rolled out many new features, like end-to-end encryption, WhatsApp Calling, and messaging tools like WhatsApp for web and desktop." 
"But by coordinating more with Facebook, we'll be able to do things like track basic metrics about how often people use our services and better fight spam on WhatsApp. And by connecting your phone number with Facebook's systems, Facebook can offer better friend suggestions and show you more relevant ads if you have an account with them. For example, you might see an ad from a company you already work with, rather than one from someone you've never heard of. You can learn more, including how to control the use of your data."
Fortune

2 comments:

  1. Great development from whatsapp! I already sense they were up to something when they announce some devices would no longer be supported with whatsapp

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