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Thursday, April 30, 2015

Britney Spears joins Kim Kardashian, Katy Perry on Glu Mobile's celebrity game roster

Britney Spears

Britney Spears is joining Kim Kardashian and Katy Perry on Glu Mobile's roster of celebrity mobile games.  The company announced on Wednesday that it signed a 5-year deal with Spears with the possibility of a 3-year extension. The game will feature Spears's likeness, voice and "creative influence" and will be launched in the first half of 2016.

Separately, Glu says online game and social media operator Tencent Holdings of China will buy 21 million of its shares for $6 each, or $126 million. This will give Tencent ownership of 14.6 percent of Glu's shares, making it its largest shareholder.

Kardashian's game, "Kim Kardashian: Hollywood!" which made $43.4 million in just three months. proved very successful, helped by the popularity of the reality-TV star.

Glu Mobile shares surged 24 percent in extended trading to $6.69.

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