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Friday, February 06, 2015

Katy Perry getting mobile game from Glu Mobile makers of Kim Kardashian's mobile hit

 Katy Perry getting mobile game from Glu Mobile makers of Kim Kardashian's mobile hit

Just like Kim Kardashian, singer Katy Perry will be getting her own mobile game from US firm Glu Mobile.  The publisher has signed a five-year licensing deal with the musician for a game that will feature her"voice, likeness and personality". 

The game will be similar to the template laid down by Kardashian title with a focus on themusic industry rather than the world of fashion. The game is planned to be released towards the end of 2105 for iOS and Android devices.

http://www.funmykemmy.com/2014/07/kim-kardashians-new-video-game-ranks-no.html

Glu is hoping that Perry’s popularity on social media – including 77.1 million Facebook fans and 64.6 million Twitter followers – will be as powerful a launchpad for an official mobile game as Kardashian’s online fanbase was.

“We are going to do something that’s appropriate to tell her story as well as to make sure that we are not taking risk in this particular case on something that won’t monetise,” said Masi.

Kardashian’s game has certainly made money for Glu since its release in June 2014. According to the publisher’s financial results, the game made $74.3m of revenues by the end of the year, from a relatively small – in mobile game terms – 28.4m downloads.

The Guardian

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