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Monday, January 05, 2015

Blogging is Just Like Yahoo Yahoo Scam - Ladun Liadi (Read Her Interview)

Ladun Liadi, Blogging is Just Like Yahoo Yahoo Scam - Ladun Liadi (Read Her Interview)

Oladunni Liadi, one of Nigerian top bloggers had a chat with The Nation Newspaper where she talked about how she started her popular blog site, ladunliadinews.com, and her aspirations.  Enjoy!

You’ve definitely made an impression as a blogger in Nigeria with your site, ladunliadinews.com. How does it feel to be one of the leading bloggers in the country?
It feels great, awesome. It has made me believe more in myself. And I just do now is work on how to take it to greater height.

How did it begin for you? Were you ever into journalism before going into online blogging?
Oh yes, I practised Journalism for two years before going into blogging. I worked for a soft-sell magazine for two years. But after two years, I just felt it wasn’t challenging enough for me, because I still had a lot of time to myself and I wanted to work all the time. Then I got to know about blogging, and I said yes, now I have my own medium, with which I can work for as long as I want. Frankly, that was it. But then, this is journalism too. Isn’t it?

It took quite a while for you to reveal yourself to the public, by way of posting your picture very recently; what were you playing at?
Absolutely nothing. I just see myself has a reporter and not a person in limelight. But then, the more I tried to hide myself, the more people wanted to meet with the face and personality behind the blog. So last year, I decided to do a video for my readers who had threatened to disown me, if I do not reveal myself. More so when most of them found out it was a lady behind it. And of course a lot of the advertising agencies too wanted the face out, so they could convince their clients that the owner is a young Nigerian with an identity, who knows what she is doing.

 Blogging is Just Like Yahoo Yahoo Scam - Ladun Liadi (Read Her Interview)

What is the rough estimate of visitors to your blog; and do you feel fulfilled?
Rough estimate? I obviously won’t reveal that. But if you are a blogger, you will know it’s extremely huge. It’s on the high side. Of course I feel fulfilled for now. But again, you know I am not number one yet, so I need to work harder.

How has it been breaking hot news ahead of traditional media like radio/TV and the newspaper?
It’s been fun. And there’s this feeling I get when big media houses, like radio, television stations break the news I probably reported some hours back. It makes me fee like, ‘Yes I am working, I am being heard.’

Again you seem to have also pitched your tent with lifestyle/entertainment news, why so?
My blog has always been like that. But lately we do all round news, especially in these days of politics. You know that virtually all Nigerians are concentrating on politics and the forthcoming elections now.

How about advert patronage? How well good is the general corporate support?
Oh it’s been tremendous, I would say. As a matter of fact, that’s where the real money is. I wonder why I don’t get background takeovers though. But hopefully that’ll begin to happen this year. Aside that, the advert patronage has been great.

What have been the challenges and hurdles as you forayed into blogging?
It used to be power and bad internet connection, but those are things of the past now. There are standby generators, and of course we have all the internet connection working in Nigeria today; if you know what I mean. When one is slow, I move onto the next one fast. It’s not that it’s fun buying all of them, but as a serious blogger, you just have to own all the networks. Internet connection in Nigeria is still very bad.

Recently another leading blogger ran into trouble on account of using stories and materials without permission; how are you coping with this aspect? How do you source and gather your news? Do you have reporters etc?
I always credit my sources. And yes, I have reporters. But sadly, they can only do the outside job. Handling cameras, attending press conferences and going on few other official assignments. As for my blog, I handle it all alone for now. I just feel that you have to have my mindset if you want to join me in handling the blog.

Blogging is also generally believed to be highly rewarding, how financially rewarding has it been for you?
If I will be honest with you, blogging is just like yahoo yahoo scam. The money just keeps coming in, and sometimes you say God, this is something I started like a ‘joke.’ I just wanted my own voice, I just wanted to write. But today, the story is different. It has been very rewarding financially, and I owe it to God.

How would you assess blogging activities in Nigeria? Do you subscribe to the fact that it is the future of media?
It is, except we want to hide away from the truth. Blogging as far as I know is modern day journalism. Everyone one wants to be featured on the blogs these days, including politicians, celebrities, leaders and opinion leaders in the country. Doesn’t that tell you that it is indeed the future of journalism?

But there is also the little snag of it becoming overcrowded, as more bloggers seem to be emerging by the day. How are you coping with that?
If something is doing well, it is expected that other will join in. It only goes to prove and reinforce the fact that it is indeed the future of journalism. But of course, everyone is welcome on board.

Do you have any awards and other acknowledgements so far for your efforts?
Of course. The latest of them is Dot Com Awards for The Best Entertainment Blog in 2014 (Practitioners choice).

Tell us your educational background and antecedents.
I am an accounting graduate. I attended All Saints Church School, Ibadan, and then ISSI, before I finished at Jelly Las College, Lagos.

Where do you see yourself in the next five years
I do not know where God is taking me; but anywhere He leads me, I will go.


  1. Congrat to her and i am obviously impressed as a Blogger the Title was catchy which gave me a vex mood to read the article in full but am so impressed with what i read

    I hope and believe with the help and use of technology in today's world, my own Agriculture Blog too will emerge and attract great audience and readership in the future
    One lesson i was able to draft from this interview is "Consistency"

    1. I agree with you. Consistency, Persistence, Perseverance and Prayerfulness are needed to be successful in life.

  2. I see blogging as something which is really well understood by the good people of Nigeria. Blogging in Nigeria is something which is really making waves all over.


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