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Wednesday, December 17, 2014

Rihanna Becomes Creative Director for PUMA, Signs Multi-Year Deal

rihanna, Rihanna Becomes Creative Director for PUMA, Signs Multi-Year Deal
Rihanna has been named the new Creative Director for PUMA.  She has inked a multi-year deal at the Puma's headquarters in Herzogenaurach, Germany and agreed to  use her stellar fashion sense to oversee the brand’s woman swear collection and help  perfect their lines of sports apparel and shoe. 

She will join Usain Bolt and Mario Balotelli as brand ambassadors.  The company says she will “work with Puma to design and customize classic Puma styles as well as create new styles to add to the Puma product portfolio.”  She will also be starring in the brand’s 2015 ad campaign. 

She took to twitter to announced the news to her fans and posted some photos on Instagram captioning the photos, “the face you make when you the Creative Director of a sportswear company #PUMA”

Congrats to RiRi.
 
Rihanna Becomes Creative Director for PUMA, Signs Multi-Year Deal rihpum4, Rihanna Becomes Creative Director for PUMA, Signs Multi-Year Deal
rihpum5, Rihanna Becomes Creative Director for PUMA, Signs Multi-Year Deal

Rihanna Becomes Creative Director for PUMA, Signs Multi-Year Deal

Read the statement:

Through this partnership, Rihanna will be the face of PUMA’s Women’s Training category. Fans can anticipate PUMA and Rihanna taking a fresh, forward thinking and non-traditional approach to sports, fitness and lifestyle – fusing Rihanna’s personality, love of sports, spirit and style into the growing footwear and apparel segment. No stranger to breaking the mold with beauty, fashion and lifestyle trends, Rihanna, with PUMA’s support, will bring her personal touch and creativity to the athletic world.

Rihanna will also assume the role of PUMA’s Creative Director for the category, directly influencing product collections as early as 2015, and working in partnership with PUMA’s Internal Product Creation team. These collections will be designed with the goal of strengthening women in training sessions and beyond, and inspiring confidence in their bodies and themselves – the exact confidence for which Rihanna is so well known and celebrated. As part of her role, Rihanna will work with PUMA to design and customize classic PUMA styles as well as create new styles to add to the PUMA product portfolio.

Speaking about the new partnership with PUMA, Rihanna said: “It’s great to find a brand that celebrates strength and individuality. I couldn’t think of a more perfect partner to collaborate with as a creative director. I’m excited for you to see what Puma and I come up with.”
Rihanna will play a starring role in PUMA’s brand campaign, Forever Faster and be featured along with many of PUMA’s world-class athletes such as Usain Bolt and Sergio Aguero. PUMA and Rihanna will launch several fan activations throughout the partnership around the world such as consumer and retail events, training and fitness related social media content, and product programs.

Bjørn Gulden, CEO at PUMA commented: “Signing Rihanna is a fantastic step for PUMA. Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand. She also aligns perfectly with the values PUMA strives for: to be Confident, Brave, Determined and Joyful. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.”
Adam Petrick, Global Brand & Marketing Director for PUMA said, “Rihanna brings joy to audiences around the world but also ignites and awes. PUMA admires her for never waiting for the next big thing, but more so for driving what happens next – in fashion, style, music and soon to be – sports. We can’t wait to empower women worldwide with Rihanna – she demonstrates a body confidence and determination that is the exact representation of the PUMA Woman.”

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